About Us

Saffron London is a resort womenswear brand designed and made in London. Inspired by bohemian lifestyle, our kaftans and kimonos bring creativity to every wardrobe. Our designs have been influenced by our travels around the world; From Thailand to Mexico and all the way to the Mediterranean Sea where our heritage lies.

Every garment we make is unique featuring limited edition fabrics and vintage trims. When buying from us costumers can be sure of quality and unique pieces that are locally handmade.


Stav Saidoff Co-Founder, Designer & Creative Director

Stav Saidoff is a fashion designer and an experienced creative director. Since graduating with a womenswear degree from London College of Fashion in 2015 she has worked for various top designers around Europe such as Viktor & Rolf and Rick Owens and started her very own clothing studio in London. In addition, Stav is also a London Fashion Influencer on Instagram, trend setter and attending Fashion shows around the globe.

Hadas Lesnick Co-Founder & Marketing Director

Hadas Lesnick is a luxury content creator, blogger writer and a marketing specialist. Her career involves working in digital marketing with a Masters degree in International Relations and a Bachelors degree in Public Relations. Having a passion for style, Hadas also used to work in New York Fashion Week and taking classes at Fashion Institute of Technology.

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